Viral Marketing for voting

I found a link on FuckedCompany about an effort being put on mby the guys over at Hot or Not to encourage people to vote. A random person will be picked to win $100,000 and the person that referred them will be given $100,00 as well.

To help boost my chances of winning the 100 grand, the link I have here uses my own reference code. You can do the same thing on your website, while pushing for a good cause. Nice idea, guys!