Caffeinated Beer

I am in the midst of seeking out entrepreneurial ideas for a class. A classmate of mine humorously suggested I consider going after the holy grail of the alcohol industry: Caffeinated beer. I chuckled at the thought, but apparently, Budweiser has developed the product for real. Here is an article from CNN on the announcment.

It will be in slightly smaller 10 oz. cans and will be targeted at the 21 to 35 year olds who have started to try more types of drinks and have been slowly switching to liquor as their preferred beverage. Should be interesting if this goes the way of new coke or if it takes Budweiser in a new promising direction.