MVNO opportunity following Cingular - ATT Wireless Deal
Consolidation in the wireless space continues. Today the Cingular-AT&T deal went through.
Details over here.
One of the interesting potential developments that could follow is AT&T (the long distance carrier, not AT&T Wireless) could launch an MVNO (Mobile Virtual Network Operator) similar in nature to what Virgin has done through their Virgin Mobile service. Given the strong brand recogniztion of AT&T and the inherent customer loyalty of former AT&T Wireless customers, this could help AT&T long distance diversify their offering and bottom line.
Sprint PCS has been the leading provider of MVNO services, aiding Virgin Mobile in their role out with the use of their network. I wouldn't be surprised if AT&T Long Distance calls them today.
Details over here.
One of the interesting potential developments that could follow is AT&T (the long distance carrier, not AT&T Wireless) could launch an MVNO (Mobile Virtual Network Operator) similar in nature to what Virgin has done through their Virgin Mobile service. Given the strong brand recogniztion of AT&T and the inherent customer loyalty of former AT&T Wireless customers, this could help AT&T long distance diversify their offering and bottom line.
Sprint PCS has been the leading provider of MVNO services, aiding Virgin Mobile in their role out with the use of their network. I wouldn't be surprised if AT&T Long Distance calls them today.
posted by Nathaniel McNamara | 7:17 AM
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